By Lee Smith


2 min read

Is your business facing problems? If so, you might be surprised to find out that many of them can be tackled using data analysis. The first step to overcoming any problem in business is understanding it.

Our hosted ELK solution using Logstash, Elasticsearch and Kibana provides you with a suite of data analysis and visualisation functions that can be deployed as a powerful trouble-shooting tool. In fact, we’ve compiled a list of some of the most common problems in the business world and how our hosted ELK solution can help you overcome them.

  1. Confronting sudden market changes
    Many businesses are caught completely by surprise when their market sector unexpectedly changes. They are therefore unable to take full advantage of periods of sudden growth or adequately prepare for harsh market conditions that arrive too quickly. However, our hosted ELK solution can help you anticipate market changes and prepare for them. By studying data about your market sector’s behaviour using Kibana’s visualisation capabilities, you should be able to spot trends and patterns and therefore anticipate the behaviour of your market sector in the immediate future.
  2. Dealing with underperforming staff
    Sometimes, your employees just aren’t able to perform as well as you’d like them to. It can be tempting to ascribe this problem to their attitudes (especially if you’re under a lot of stress in the business environment), but this isn’t always the case. Sometimes, they’re just not suited to their current position. Very often, businesses hire the wrong people for key positions because their CVs seem ideal. To avoid this problem, you need to utilise a deeper level of analysis in your hiring process. You can use our ELK stack to analyse how the measurable performance metrics (such as number of sales made in a day) of your existing staff members are affected by their qualifications and work history. By doing this, you can build up a reliable profile that shows which qualifications and work histories make staff suitable or unsuitable for certain roles, which will help you to make better-informed hiring decisions in the future.
  3. Understanding your customers’ needs
    Meeting your customers’ needs is essential if you want your business to succeed. However, understanding those needs can be difficult. The ELK stack can help you analyse your customers' purchasing decisions and learn what factors affect those decisions so that you can position your business to anticipate their needs while encouraging purchases.

We understand that information regarding your staff and your customers’ behaviour is very sensitive and often business-critical. However, there’s no need to worry: we manage your data ourselves when you use our hosted ELK platform, and keeping it safe and secure is our top priority. So don’t delay: if your business is facing problems, invest in our hosted ELK solution and learn to understand those problems so that you can conquer them.

If you enjoyed this post on how ELK can be used to solve common business problems then why not check out our post on how ELK can enhance log management, or our article on going from Topbeat to Metricbeat.

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