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By Lee Smith


2 min read

Have you recently started a new small business? You may think that you don’t need to use centralised data-logging and analysis software like the ELK stack because your business isn’t large enough to generate large amounts of data.

However, this isn’t necessarily true. Regardless of how small your business is, our hosted ELK stack can offer you real benefits. In fact, there are three key reasons you should start using the ELK stack as soon as your new business is founded.

1. Your business generates more data than you realise

You may believe that your business doesn’t generate much data because of its size. In reality, even the smallest business creates huge amounts of potentially-valuable data: the prices of your products and services, your customers' habits, your special offers and even how well your business is growing compared to its rivals all interact and affect one another.

The ELK stack enables you to analyse this data using the convenient storage facilities of Logstash, the search-and-retrieval capabilities of Elasticsearch and the visualisation capabilities of Kibana 4. Analysing your data is vital for understanding how your business operates, what its strengths and weaknesses are and what you can do to help it grow. Don’t ignore your data just because you don’t think you’re generating enough of it!

Here at, we understand that newer, smaller businesses need more compact, affordable solutions than bigger businesses; that’s why we offer different services at different prices. With our hosted ELK stack, even the smallest business can store and analyse its data.

2. Small businesses can become big businesses

Don’t assume that your business will remain small forever - with the proper support and care, your business could grow rapidly. By subscribing to our ELK stack service while your business is still small, you can make sure that you’ll be able to handle all the data your business generates when it gets bigger. After all, you don’t want to have to worry about setting up a data logging and analysis solution while managing a large, growing business, do you? What’s more, building data analysis into your business from the start may help it grow more quickly, as it enables you to better understand your business. Here at, our ELK solution is completely scalable, so it can grow as your business’s needs do. Check out our managed service for business analysts.

3. Using our ELK stack is easier than you think

As a small business owner, you may think that you don’t have enough technical experience or staff to utilise data analysis software. In reality, our ELK solution is very easy to use; we load your data into Logstash and ensure that it is properly organised and formatted. All you have to do is use Kibana 4 to visualise it and gain valuable insights.

If you enjoyed this post on how small businesses can use ELK then why not check out our post about what is Metasploit??

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